The Virtual Summit

We use cookies in order to provide you with the best possible user experience on our websites. By continuing to use our sites and services, you are giving consent to cookies being used. You can find more information in our data privacy statement.

MultiChannel Connected Customer March2018

Your Briefcase

Please Login or Register

Driving Engagement with Personalized Customer Service

Wednesday Mar 28, 12:00 PM – 1:00 PM EDT — LISTEN TO RECORDING

How do you achieve 89% customer retention? 

According to The Aberdeen Group, companies with the strongest customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak strategies.

But how do you create a strong customer engagement strategy? Join this workshop to learn:

  • What is customer engagement and what are the associated business benefits
  • How a personalized experience enhances engagement with your business
  • Steps to deploy personalized customer service to foster engagement with your customers


Brian Spraetz, Senior Product Marketing Manager, NICE inContact

Brian Spraetz Brian Spraetz, Senior Product Marketing Manager, NICE inContact
For more than 18 years, Brian has been helping customer service operations perform at peak levels and deliver loyalty-winning experiences. In addition to his positions in product marketing, Brian has had roles in product development and product management. With expertise spanning the full range of customer engagement solutions, Brian provides unique perspectives and valuable insights on effectively combining technology and processes to gain operational and competitive advantages.