The Virtual Summit

We use cookies in order to provide you with the best possible user experience on our websites. By continuing to use our sites and services, you are giving consent to cookies being used. You can find more information in our data privacy statement.

Multichannel 2019_300x80

Your Briefcase

Please Login or Register

How Customer Journey Analytics Provide Customers with a Personalized Experience

Wednesday Apr 3, 12:00 PM – 1:00 PM EDT — LISTEN TO RECORDING

A recent study revealed that 80% of consumers are more likely to do business with companies that offer personalized experiences.

Customer journey analytics transforms the customer experience by turning siloed data into actionable insights. If your organization wants to uncover the root causes behind customer behavior, join this session to understand how to make your customer’s journey smarter, predictive and personal.


Attend this webinar to learn how to:

  • Analyze customer patterns to understand customer behavior
  • Identify and optimize costly, problematic journeys
  • Measure CX quality to predict the likelihood of journey outcomes

You will take - away a ‘personalized’ worksheet to map out your customer’s journey.


Ken Brisco, Senior Product Marketing Manager, NICE Nexidia


Ken Brisco, Senior Product Marketing Manager, NICE Nexidia

Ken serves as Product Marketing Manager for NICE Nexidia’s Customer Journey Solutions (CJS), bringing nearly 20 years of product marketing experience in both software and technology solutions. Ken is responsible for establishing the vision and messaging, as well as promoting the value and competitive advantages of NICE’s CJS within the Customer Experience industry. He is also responsible for optimizing product profitability by maximizing product sales for Customer Journey Solutions, which consists of IVR optimization, Digital Containment and Customer Journey Optimization to enable organizations to seamlessly organize, analyze and operationalize the customer journey to improve customer experience.

Other Sessions With This Presenter

Roundtable: Selecting Technology? How to Choose, What to Choose, When to Choose