Tricia Morris is the content marketing director at 8x8 with more than 20 years of experience at technology companies including MicroStrategy and Microsoft where she was responsible for Microsoft Dynamics 365 product marketing and primary research. Tricia serves as a customer service and customer experience writer and thought leader championing digital transformation. She has been recognized among the International Customer Management Institute’s (ICMI) Top 50 Thought Leaders, the 20 Best Customer Experience Blogs You Must Follow, and the 20 Customer Service Influencers You Must Follow.