Mitch is the Product Marketing Manager for enterprise software at NICE, including NICE WFM, NICE EEM, NICE ESP, and NICE CXone WFM. Transitioning from a Senior Technical Writer to Product Marketing Manager at NICE, his experience in Workforce Management (WFM) documentation has been instrumental in creating effective marketing assets, such as blogs, white papers, brochures, ebooks, datasheets, and videos. The skills Mitch developed over years of creating intuitive user guides and collaborating with cross-functional teams are now leveraged to drive effective marketing strategies to achieve better business outcomes.