Adam leads West97 Marketing, the partner of choice for Fortune 500 companies and SMBs looking to accelerate digital transformation with enterprise-class product marketing. West97 delivers on-demand product marketing resources, programs and best practices proven to drive product adoption and help ensure that your internal tech rollouts are a resounding success. Adam’s past experience includes leading and executing highly successful product adoption and user retention strategies as in-house Head of Marketing & Sales Enablement for B2B SaaS and enterprise software firms, including NICE Ltd.