Data Management: How It Can Boost Employee Engagement and Customer Retention
As your company grows, so does the mountain of customer data and
other information. With all that growth comes a need to manage data
effectively—and in a way that makes it accessible to all relevant teams and
employees throughout the company.
Piles of data are a boon to any company, big or small, as data can
be leveraged to continue growth and create better responsiveness to customer
needs. But to be useful, data has to be manageable—especially to the employees
who most need to use it to get their jobs done well and keep customers coming
That’s where Enterprise Resource Planning (ERP) software solutions
come into play. These tools help teams throughout the company work more
effectively. That makes for happy employees, and, ultimately, satisfied and
returning customers. ERP integration solutions can help your company manage
data better as it grows—and, in turn, boost both employee engagement and
improve customer retention.
Collaboration and Engagement
In order to get their jobs done and work at peak efficiency,
employees need appropriate and easy-to-use tools. ERP integration creates a
productive ecosystem throughout your company with smoothly managed workflows
and processes that collaborate across departments. Enterprise Resource Planning
software offers solutions for accounting departments, sales teams, warehouse
managers, human resources employees, executives, and more, allowing them to
access the information and data they need from one source.
With ERP system integration, employees across departments can
share real-time data with collaborators and relevant stakeholders. The software
will have real, day-to-day impact on how work gets done in a company. Teams and
team leaders will have quick access to data from various projects stored in the
same place, increasing collaboration and eliminating time that might be wasted
inquiring after this data. Inventory management, payroll and accounting, order
processing, and more will be streamlined, creating a more effective workflow
that allows for cooperation between departments.
As employees collaborate and have ready access to the data and
information they need to automate and effectively accomplish their daily tasks,
they will become more engaged in their work. ERP integrated solutions will save
them time and make their jobs easier—leaving your company’s employees to focus
their brain power and creativity not on how to do something, but on actually
on the Customer
Employees are the backbone and powerhouse of any company. When
employees are happy, engaged, and productive, benefits can be seen throughout
the organization—and no one benefits more from a happy employee than the
customers. Satisfied employees care about their customers and the company’s
profitability and feel invested in the company’s success. They are more likely
to work harder on behalf of customers, offering better service.
When ERP integrated solutions provide employees with the tools they
need to become more productive and engaged in their work, their satisfaction
directly translates into happy customers.
Beyond boosting employee engagement and customer satisfaction, the
right ERP integration software provides tools that will help your company
manage customer data and gain the insights necessary to increase retention. A
CRM data entry application within your enterprise resource planning solution
offers several valuable tools that lead to a greater understanding of customers
and their needs:
- Customer Profiles: Keeping and easily accessing
customer profiles enables distributors and sales teams to record notes
about individual customers and view purchasing trends and preferences,
along with demographic and contact information.
- Activity and Patterns: Record and analyze
purchasing patterns, website visits, responses to marketing emails, and
more for individual customers or data across groups
- Follow-up: With access to the above information,
marketers and sales teams can create targeted campaigns for specific
customers based on collected data, offering products, promotions, and
price points that are likely to keep the customers coming back.
When looking for software options, create employee buy-in and
foster engagement by asking teams for feedback along the way. In doing so, make
sure you choose a product that provides solutions and makes their day-to-day
work and data analysis more manageable. Select an ERP integrated system that
your employees can get behind, and you’ll see increased satisfaction throughout
the company, benefiting everyone from top executives to new recruits—and to new
and returning customers.
Annabelle Smyth is a freelance writer located
in Salt Lake City, Utah. She enjoys writing about leadership, HR, and employee
engagement. She has most recently worked with DocInfusion. When not writing and educating herself, you can find her
hiking the canyons with her dog and friends.